5-7 July 2019  |  Olympia London

Conscious Beauty Discussion Panel


Friday 6th July, 1pm

Jayn Sterland, managing director of Weleda UK, will chair a discussion panel on Conscious Beauty in the Love Natural Theatre at 1pm on Friday 6 July 2018. Bringing together beauty and wellbeing experts from various sectors – a manufacturer, retailer, cosmetics certification standard, environmentalist, beauty and wellbeing writers - the panel will discuss the significance of ‘Conscious Beauty’ from their perspective. What do we mean by Conscious Beauty? What is the benefit of opting for a consciously ‘cleaner’ beauty routine with more natural, organic, ethical or greener products? What are the ingredients we should be examining more closely or avoiding altogether? How can we begin to swop to more natural beauty products and what should we look for?  Enjoy a break in the middle of your day at Love Natural and come and join the discussion, with the chance to ask questions at the end.

Jayn Sterland, Managing Director, Weleda UK
Jayn joined Weleda UK ten years ago and was appointed managing director in 2016, having transformed Weleda into a truly customer-focused business. Weleda has a range of over 140 certified natural and organic cosmetics and, first founded in 1921, is considered the original pioneering green beauty brand. Jayn regularly gives talks to the industry and to consumers about the value of authentically natural and organic cosmetic, advocating a Clean Beauty approach, and was recently voted no.1 in the natural beauty industry’s Top 25 for the second year running.

Dr Mark Smith, Director General, NATRUE

Mark graduated with a MChem (Hons) degree in chemistry and an interdisciplinary PhD between chemistry and genetics. Before joining NATRUE in June 2014, he extended his research career with two positions covering biotechnology (Leeds, UK) and the biomedical/pharmaceutical sector (Montréal, Canada). In July 2016, Mark became Director of NATRUE and is the person responsible for the day-to-day running of the organisation, and takes the lead role in all political, regulatory and scientific affairs of NATRUE - advocacy, research and certification standard.

Helen Lynn, Health Advisor, WEN

Helen has worked on issues linking women, health and the environment since 1995, initially at the Women’s Environmental Network where she was health co-ordinator for 12 years. Helen sat on the Soil Association’s Health Products Standards Committee, which reviewed standards for organic health and beauty care products for 10 years. Whilst at WEN she initiated the Getting Lippy campaign on harmful ingredients in cosmetics, providing information on toxic ingredients and highlighting safer alternatives. Helen is Health Adviser for WEN and continues her cosmetics work through the CoolGreen campaign.

Imelda Burke, Founder, Content Beauty and author of The Nature Of Beauty

Imelda is a leading expert in modern natural beauty. She was also one of its earliest champions – her London-based shop, Content Beauty, being the first to sell some of the most prized natural beauty brands from around the world. Opened in 2008, Content is a boutique organic skincare store, naturopathic clinic, beauty salon and website, at the forefront of the move towards natural and organic skincare and complementary therapies.
In 2016 Imelda published The Nature Of Beauty, a definitive guide to a new generation of natural beauty, organic skincare, botanical beauty rituals and clean cosmetics.

Eminé Rushton, Wellbeing Director, Psychologies magazine
Eminé Rushton is the Wellbeing Director of Psychologies magazine known for her holistic approach to health and beauty. As a qualified holistic facial therapist she blends her work as an editor and author, with her work as a practitioner, which feed into her all-natural-brand consultancy, LEAF (www.leafcreate.com). Eminé has consulted for leading beauty brands. She is founder of The Balance Plan (www.balanceplan.co.uk).

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